We all have an image, whether we design it consciously or not.How we look and feel about ourselves is heavily affected by our childhood experiences and our self image as an adult. Clothing and appearance are among the most significant criteria we use to judge people.Clothing in a business environment covers ninety percent of the body, so it makes a very powerful statement.

Successful people generally look successful.They wear clothing that looks attractive and perfect on them.They are well-groomed, speak?well and carry themselves with confidence.The message that comes across is that they feel good about themselves. If you feel confident about hairstyle, your clothes, and personal presentation you will send out a positive and confident message. Clothing and presence is a powerful but silent language.Is your personal presentation a true reflection of you at your best?

There are many smart people languishing in the lower echelons of companies and one of the main reasons may be their lack of understanding personal presentation, the importance of image, and effective communication strategies.

Companies place a premium on manners, dress, effective body language and the subtle rules of knowing precisely what to say and do in any occasion. As companies scramble to explore new markets and win global contracts, image has become the key that opens the door.

Your choice of business attire shows your professional behavior and credibility. How you dress depends on four factors: the industry in which you work, the job you have within that industry, the geographic area where you live, and foremost what your client expects to see.