You　are　looking　at　the　romantic　lead　of　a　big　new　Hollywood　picture.

Please,　no　autographs.

The　picture　is　Walt　Disney　Studios　“The　Love　Bug.”　And　our　VW　appears　(in　all　its　real　life　splendor)　as　Herbie,　the　main　character.

Why　would　a　big　film　studio　want　to　make　a　movie　star　out　of　the　bug?

Why　not?

Signing　one　up　for　a　lifetime　costs　only　$1,799.*　Thats　less　than　they　have　to　pay　other　movie　stars　in　a　single　day.

Once　signed　up,　the　bug　wont　suddenly　start　making　crazy　demands.　(A　gallon　of　gas　for　every　27　miles　or　so　is　all.)

No　studio　could　ask　for　a　less　temperamental　star.　(Itll　work　in　any　weather.)

Or　one　with　fewer　bad　habits.　(It　doesnt　even　drink　water.)

Or　one　that　ages　so　gracefully.

And　of　course,　there　isn‘t　a　performer　around　that’s　better　known　to　the　public.

Who　else　makes　three　million　personal　appearances　on　the　road　every　day?