This　is　our　idea　of　a　grand　opening.

We　took　a　Volkswagen　apart　so　that　you　can　see　for　yourself　what　the　inside　looks　like.

You　wont　find　one　dribble　on　the　paint　or　one　nick　on　the　chrome.　Not　one　wrinkle,　not　one　missed　stitch.

Volkswagens　got　a　bevy　of　seamstresses　to　make　sure　nothing　zags　when　it　should　zig.

Maybe　you　think　quality　isnt　something　you　can　quite　put　your　finger　on.　But　just　run　that　finger　underneath　the　dashboard.　Smooth?

Along　the　headliner.　Smooth?

Under　the　door.　Smooth?

Smooth.

It‘s　one　of　the　old　VW　family’s　recipes:　a　lot　of　patience　and　a　lot　of　paint.

A　customer　once　asked,　“4　coats　of　paint?　Isnt　that　putting　it　on　a　bit　thick?”

We　said,　“No.”

We　dont　count　on　the　paint　to　hold　the　VW　together.　But　it　keeps　it　from　falling　apart.